Saturday, December 1, 2012

Lotteria - Fast Food in Korea

Lotteria is one of South Korea’s largest fast food chains. Since the first outlet debuted in Tokyo in 1972, Lotteria has developed original new foods and novel customer services to suit the taste of the Japanese and Korean markets. 

Lotteria has held off foreign rivals to attract a growing clientele and keep its reign as the top fast-food chain in South Korea. The chain is growing overseas, too, with more than 1,000 outlets in China, Taiwan, Vietnam, and other countries. Lotteria outlets will spread as a matter of course throughout mainland China, as well as in Russia, Vietnam and other nations as the Group promotes a global brand strategy.

In Japan, the Group is also developing delicatessens and bakeries, along with Lady Borden ice cream shops and a variety of other chains.

We did manage to try out this fast food outlet in Pyeongchang:

We ordered the following, but too bad no chilli sauce la...*sigh*
  • boneless chicken half pack, which cost KRW 8,900 (~RM25) for sharing. The portion is quite big for me. Dun think I can finish it alone myself.
  • a cup of Americano for boyfie, which cost KRW 2,200 (~RM6)
  • a cup of hot choco, which cost KRW 2,000 (~RM5.60)


Overall the food is so-so but the price after conversion compared to McDonalds is quite pricey.

*Check here for the summary of my 2012 Korea+Jeju Trip itinerary.

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